Motorcyclists and moped riders are among the most vulnerable road users and 2Wheels London has launched a social media campaign to try and improve riders’ safety.
The campaign, launched on 20th August, has eight videos. They are designed to encourage riders to use the roads in a manner that gives them the best chance of staying safe and avoid being involved in a collision.
The films cantain a character called ‘Angry Al’, who represents the ‘devil on your shoulder’ and encourages bad behaviour. These videos contain strong language.