Currently, nearly a quarter of all individuals killed and seriously injured are riding a motorcycle – a massive over-representation when you consider that motorcycles only account for around 5% of vehicles on the road.
We have worked again with Writer/Director Daniel Cox and Producer Sarah Alexander of Alexander Commercials to create ‘Stay A Hero’ (click here for a full list of credits), with the express aim of developing something more than the standard biker safety ad. We're also delighted that Ducati UK have come on board to help us get the 'Stay A Hero' message out into the heart of the biking community.
We are asking the community to share who their heroes are - whether that’s the people who inspired them to take up life on two-wheels or the individuals providing daily inspiration. This can be done either through the campaign’s Youtube feed or via the ‘Stay A Hero’ Facebook community page.
OTHER CAMPAIGNS AND INITIATIVES