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© content copyright Sussex Safer Roads 2014

Safer For Bikers

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‘Stay A Hero, Stay Safe’ is our new campaign aimed at reducing the number of motorcyclists casualties on Sussex’s roads each year.  Currently, nearly a quarter of all individuals killed and seriously injured are riding a motorcycle – a massive over-representation when you consider that motorcycles only account for around 5% of vehicles on the road.

We have worked again with Writer/Director Daniel Cox and Producer Sarah Alexander of Alexander Commercials to create ‘Stay A Hero’ (click here for a full list of credits), with the express aim of developing something more than the standard biker safety ad. We're also delighted that Ducati UK have come on board to help us get the 'Stay A Hero' message out into the heart of the biking community.

We’ve also developed the Sussex Biker publication (see below), which not only gives more detail on the film itself, but also passes on some ‘Top Tips’, information and advice regarding safety gear and even has a map of some great places to ride out to.

Finally, we’re asking the community to share who their heroes are - whether that’s the people who inspired them to take up life on two-wheels or the individuals providing daily inspiration.  This can be done either through the campaign’s Youtube feed or via the ‘Stay A Hero’ Facebook community page.

Do let us know what you think of our latest campaign – does it hit the spot with you?

If you're interested in any aspect of motorcycling, and would like to learn more about 'Stay A Hero', why not have a read of our Sussex Biker publication which has been specifically designed to support this campaign? 

 

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