Wednesday, 28 April 2010 00:00

The New York Festivals International Advertising Awards has placed ‘Embrace Life’ in the final running for best Digital and Interactive Campaign.

Embrace Life – the seatbelt campaign created for the Sussex Safer Roads Partnership (SSRP) by Writer/Director Daniel Cox and Producer Sarah Alexander – has been feted across the globe for its innovative, compelling and emotional approach to road safety advertising.

Already short listed for the ‘Reducing All Casualties’ award by the Chartered Institute of Highways and Transportation in the UK, Embrace Life is now competing against campaigns from across the globe for best Digital and Interactive campaign.

The awards will be announced in Shanghai between 10 – 12 June 2010.

Judging for the awards is being carried out by advertising and design professionals from globally recognised agencies including OgilvyOne, Grey, TribalDDB and BBDO.

Embrace Life can be viewed through YouTube, where thousands of individuals have been moved to leave comment: http://tinyurl.com/EmbraceLifeAdvert.  It can also be viewed through www.embracethis.co.uk.

For detailed information about the New York Festivals International Advertising Awards, visit their website - http://www.newyorkfestivals.com